Lakeville, Connecticut

How guests and AI assistants find Interlaken Inn

Prepared by Ethan Hawkes · checked 30 October 2026 (6:27 pm ET) · PDF copy

The short version. Your share-image tag is empty, so links to your site show no picture. Your structured data has a placeholder logo address ending in five dots, and 24 of the 29 images on your home page have blank alt text.

What we checked

Your home page, fetched signed out
Your robots.txt, sitemap and llms.txt
The structured data (JSON-LD) that search engines and AI assistants read from your home page
Every finding below is quoted exactly, with the page it came from and the time it was fetched

What we found on your site

The share image is set to nothing

“<meta property="og:image" content="" />”

Source: https://www.interlakeninn.com/, fetched 2026-10-30 18:58 ET

This is the photo Facebook, iMessage and email apps show when someone shares your link. It is present but empty, so wedding couples forwarding your page send a blank card.

Your structured data still has a placeholder logo

“"logo": "https://www.interlakeninn.com/images/....."”

Source: https://www.interlakeninn.com/, fetched 2026-10-30 18:58 ET

The logo address ends in five dots and the "image" field points at your home page, not a photo. Machines that try to load either get nothing, so they use booking-site photos instead.

24 of 29 home page images have blank alt text

“<img loading="lazy" src="/client_media/crops/Default.6c35e760.front_sign.371a1684.7503be5d.png" alt="" width="2000" height="800"/>”

Source: https://www.interlakeninn.com/, fetched 2026-10-30 18:58 ET

Blank alt text tells screen readers and image search to skip the picture. Your front sign, wedding and entrance photos are among them.

Why it matters

Search engines and AI trip planners read the structured data block and the files at the root of your site to learn your basic facts. When those are missing or disagree with what a guest sees, machines either skip them or repeat the wrong version, and fill the gaps from booking sites instead of from you.

4 fixes, ranked

Set the share image.Point og:image at a 1200×630 lake or inn photo.Web · 10 minutes
Fix the structured data.Change LocalBusiness to Hotel, use your real logo file and a photo for "image".Web · 20 minutes
Write alt text for the main photos.Start with the front sign, the lake views and the wedding photos.Web · 30 minutes
Test the home page in Google's Rich Results Test.Paste the home page URL into search.google.com/test/rich-results to confirm the hotel block reads the way you want.Web · 15 minutes

If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry